THE PRIMITIVES - Spin-O-Rama (Digipak CD)
2. Hidden In The Shadows
3. Wednesday World
4. Follow The Sun Down
5. Purifying Tone
6. Lose The Reason
8. Working Isn't Working
9. Velvet Valley
10. Dandelion Seed
11. Let's Go 'Round Again
We’ve been talking about it for a while and had a little taste with two singles, but now it’s really happening: THE PRIMITIVES have a new album, and this time it’s completely original material! (Followed their obscure girl-group covers album ‘Echoes & Rhymes’ in 2012).
Time hasn’t passed for this group, whose sound is just as fresh as ever, and whose contagious melodies take us back to the end of the 80s/beginning of the 90s, when they released such renowned albums as 'Lovely', 'Pure' and 'Galore'.
'Spin-O-Rama' was one of the songs they gave us a preview with the limited-edition 7” single. It has a perfect arpeggio suggestive of classic THE STONE ROSES, an infectious verse that sounds like a playground song set to a BOBBY FULLER FOUR rhythm track, and Tracy Tracy giving us a marvellous, soaring chorus over a wall of snarling guitar.
'Hidden In The Shadows' is a high-voltage Brit-pop punker along the lines of THE BUZZCOCKS and GENERATION X. 'Wednesday World' continues in the English tradition, but this time focused in the psychedelic pop of the 60s, somewhere between Billy Nichols and THE KINKS, letting aromas of LOVE come through every now and then, with those prodigious bass lines, and the trot of the drums.
'Follow The Sun Down' keeps us in the same period, but this time with a more twangy rhythm’n’blues line, with hints of Nancy Sinatra and THE CREATION, plus a hypnotic and addictive riff that perfectly recreates the ambiance of the time. 'Purifying Tone' establishes a new connection between the two periods, with Paul Court reminding us of the dreamier side of THE VELVET UNDERGROUND or THE STONE ROSES’ first songs. The chorus takes us to the sky and back with those delicious harmonies and that wavering tremolo that gives an outer-spacey touch to a far-out song.
'Lose The Reason' was the other song we got to hear in advance, again at full-throttle, with Paul and Tracy having a magical vocal duel that settles into another unforgettable chorus. 'Petals' unleashes their most pop-punk spirit, bringing them close to those bands from the C86 movement we love so much, like THE SHOP ASSISTANTS and our wonderful TALULAH GOSH.
'Working Isn’t Working' is a new return to the 60s through fuzzified folk, but with that pop innocence so typical of a band like THE MAGNETIC FIELDS. It is a continuous dialogue between two periods in which the melodies were crucial, when they made a song, but without pushing the electricity or intensity aside. 'Velvet Valley' is a sweet moment, a curiosity without lyrics. With the insistence of the structure and crunchy guitar it may very well be a small homage to Lou Reed. The constant noise, and that incomparable attention to the most exquisite melodies give this track the feeling of a fuzz drenched HOLLIES. 'Dandelion Seed' floats close to THE CHARLATANS and TEENAGE FANCLUB. Its powerful bass line and rabid guitar bringing us near to the end of the ride with a spirited slab of chiming psychedelic pop.
It is an urgent album, and it goes by in a heartbeat, putting us in “the-album-you-want-to-listen-to-again-as-soon-as-it-ends” situation, and getting the songs stuck in our head for months. THE PRIMITIVES in full form.